Hello!

WE CREATE
PRIVATE LABEL SUBSCRIPTION BOX  BUSINESSES

Your Brand. Your Subscription Box.

We're on it! Expect to hear from us soon.

BULU BY THE NUMBERS

16 Subscription Box Programs

$100M

The revenue generated by Bulu's Subscription Box Partner programs.

16 Subscription Box Programs

16

The number of Subscription Box programs launched or managed by Bulu since 2016.

8M+ Bullet

8M+

The total number of Subscription Boxes shipped from the Bulu Warehouse... and counting!

4.5 Stars Bullet

4.5

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The average customer star rating per box (out of five). 

We’re a one-stop shop for Subscription Box solutions. Don’t need a turnkey solution? Work with us à la carte.

FINANCIAL MODELING

FINANCIAL MODELING

We’ve finely tuned the Subscription Box Financial Model and have managed more than $100M in revenue between our partners' programs.

CREATIVE & BRANDING

CREATIVE & BRANDING

Benefit from 10+ years of Subscription Box design experience for everything from your initial box design to your monthly insert design.

KITTING, 
FULFILLMENT
& SHIPPING

KITTING, FULFILLMENT & SHIPPING

We've packed and shipped over 8 million boxes! And each box was packed with the same care and attention you'd give to a special gift.

PROGRAM MANAGEMENT

PROGRAM MANAGEMENT

Whether it's forecasting inventory, presenting revenue opportunities or handling logistics, our Program Managers work hard to stay one step ahead for you.

OUR SERVICES

Bulu Turnkey Subscription Box Services

PRODUCT DEVELOPMENT
& PROCUREMENT

PRODUCT DEVELOPMENT
& PROCUREMENT

We've achieved an average box rating of 4.5/5 stars from subscribers. 

CUSTOMER SERVICE

CUSTOMER SERVICE

We offer a comprehensive suite of customer support channels and supplementary services tailored to you. No one understands Subscription Box customers like we do.

WEB SITE
CREATION

WEB SITE CREATION

We've launched 10 Subscription Box websites and consulted on the integration of a box offering into numerous sites.

#HumbleBrag

SUBSCRIPTION BOX SHOWCASE

Disney Bedtime Adventure Box

Join Mickey on a mission to the moon. Set sail with Elsa and Anna. Or join the fight alongside fellow Jedi Knights. Disney hired Bulu to create the Bedtime Adventure Box which helps create a successful bedtime routine with your child’s favorite characters from Disney, PIXAR, Marvel and Lucasfilm. 

Features & Benefits: 

  • Customize your box frequency and delivery schedule. 

  • Choose your Disney character, pajama fit, and box type.

  • Unique design on each box to compliment a chosen character.

  • Choose from Basic or Deluxe box types.

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Lunarly

Learn the art of self-care. Lunarly will guide you through intention setting, wellness rituals, mindfulness, and more in a Subscription Box inspired by nature and powered by the new moon. The core box product alternates between a specially-curated plant or a bespoke candle and is accompanied by an additional accessories box which includes wellness products, plant care items, or other mindfulness tools.  

Features & Benefits

  • Boxes are delivered in accordance with the dynamic lunar cycle, not a static calendar-based date.

  • Rated 4.5 out of 5 stars by subscribers.

  • Developed packaging to successfully deliver happy and healthy plants year-round. 

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GNC PRO Box

GNC’s revamped loyalty program, GNC PRO Access, includes perks such as adventure giveaways, exclusive savings, free shipping online, and the GNC PRO Box. Members choose from Performance, Wellness, or Weight Management box types and score tons of product samples to help reach their goals. 

Features & Benefits

  • PRO Box recipients visit GNC stores 2X more than nonmembers. 

  • The box acts as a tool to convert samplers into full-size buyers and product loyalists.

  • GNC’s partners can promote their products to qualified buyers and gather product feedback via customer surveys.

  • Retail stores drive membership and the box bridges offline and online sales.

Bulu and Disney Backstag Collection subscription box cannister

Disney Backstage Collection

Disney fans rejoiced at the opportunity to score exclusive, behind-the-scenes merchandise in this box… which isn’t a box at all. Each Backstage Collection canister includes a limited-release t-shirt and pin featuring artwork from the Disney vault. Take your Disney fandom to the next level with insights from archivists and animators. 

Features & Benefits

  • Each subscriber's first delivery is a "Welcome" canister. After the first delivery, each canister aligns with the standard monthly cadence.

  • Canister contents are top secret—each release reveals a new mystery. 

  • Contents are only available to Backstage Collection subscribers.

Our Founders

PAUL & STEPHANIE JARRETT

While running the 2011 San Francisco Half Marathon, Paul and Stephanie Jarrett had the idea to launch a vitamin Subscription Box to help people live healthier. Since then, Subscription Boxes have been recognized as an industry with more than 3,000% growth. In 2016, Bulu created its “Turnkey Subscription Box Solutions” division to partner with select companies who want to launch Subscription Box programs.

Start your Subscription Box program in as little as 3 months.

MOVE FROM AMBITION

TO ACTION

BRANDS WE WORK WITH

Bulu Subscription Box Private Label Services - Disney
Bulu Subscription Box Private Label Services - Clorox
Bulu Subscription Box Private Label Services - BuzzFeed
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Bulu Subscription Box Private Label Services - Lululemon
Bulu Subscription Box Private Label Services - Crayola
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Bulu Subscription Box Private Label Services - GNC

WHAT CAN A SUBSCRIPTION BOX PROGRAM DO?

Bridge Online and Offline Communities

Keep your in-store customers up-to-date by sending key pieces from each season’s collection. Customers can try products from the comfort of their home, discover what they like, and stop by your store for more.

Create a Recurring Revenue Stream

Diversify your ecommerce platform while adding recurring revenue you can count on. Subscription Boxes provide an opportunity for your products to land in customer’s hands, while watching your cash flow grow.

Convert Samplers into Buyers & Loyalists

Give a little, gain a lot!
Providing your customers with samples can easily convert them into brand loyalists who purchase your products, again and again... and again.

Monetize Your
Influence

Have you amassed a list of fans, followers, or friends? Brands want to get products into customer hands... and they’ll pay you to do it! We’ll bring you the product options, you choose which ones make the cut.

Bulu Turnkey Subscription Box Services

It's not enough anymore just to give consumers what they're looking for, if they know what they want they can get it with a click any time. To get a consumer excited, you have to offer something they're not expecting and subscriptions are an ideal instrument for surprise.

— Subscription Businesses Are Exploding With Growth, Forbes.com

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MULTIPLY YOUR GROWTH WITH A SUBSCRIPTION BOX

Provide your email address and we'll set up a time to talk!

We're on it! Expect to hear from us soon.