Hello!
WE CREATE
PRIVATE LABEL SUBSCRIPTION BOX BUSINESSES
Your Brand. Your Subscription Box.
BULU BY THE NUMBERS
$100M
The revenue generated by Bulu's Subscription Box Partner programs.
16
The number of Subscription Box programs launched or managed by Bulu since 2016.
8M+
The total number of Subscription Boxes shipped from the Bulu Warehouse... and counting!
4.5
The average customer star rating per box (out of five).
We’re a one-stop shop for Subscription Box solutions. Don’t need a turnkey solution? Work with us à la carte.
OUR SERVICES
#HumbleBrag
SUBSCRIPTION BOX SHOWCASE
Disney Bedtime Adventure Box
Join Mickey on a mission to the moon. Set sail with Elsa and Anna. Or join the fight alongside fellow Jedi Knights. Disney hired Bulu to create the Bedtime Adventure Box which helps create a successful bedtime routine with your child’s favorite characters from Disney, PIXAR, Marvel and Lucasfilm.
Features & Benefits:
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Customize your box frequency and delivery schedule.
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Choose your Disney character, pajama fit, and box type.
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Unique design on each box to compliment a chosen character.
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Choose from Basic or Deluxe box types.
Lunarly
Learn the art of self-care. Lunarly will guide you through intention setting, wellness rituals, mindfulness, and more in a Subscription Box inspired by nature and powered by the new moon. The core box product alternates between a specially-curated plant or a bespoke candle and is accompanied by an additional accessories box which includes wellness products, plant care items, or other mindfulness tools.
Features & Benefits
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Boxes are delivered in accordance with the dynamic lunar cycle, not a static calendar-based date.
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Rated 4.5 out of 5 stars by subscribers.
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Developed packaging to successfully deliver happy and healthy plants year-round.
GNC PRO Box
GNC’s revamped loyalty program, GNC PRO Access, includes perks such as adventure giveaways, exclusive savings, free shipping online, and the GNC PRO Box. Members choose from Performance, Wellness, or Weight Management box types and score tons of product samples to help reach their goals.
Features & Benefits
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PRO Box recipients visit GNC stores 2X more than nonmembers.
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The box acts as a tool to convert samplers into full-size buyers and product loyalists.
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GNC’s partners can promote their products to qualified buyers and gather product feedback via customer surveys.
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Retail stores drive membership and the box bridges offline and online sales.
Disney Backstage Collection
Disney fans rejoiced at the opportunity to score exclusive, behind-the-scenes merchandise in this box… which isn’t a box at all. Each Backstage Collection canister includes a limited-release t-shirt and pin featuring artwork from the Disney vault. Take your Disney fandom to the next level with insights from archivists and animators.
Features & Benefits
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Each subscriber's first delivery is a "Welcome" canister. After the first delivery, each canister aligns with the standard monthly cadence.
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Canister contents are top secret—each release reveals a new mystery.
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Contents are only available to Backstage Collection subscribers.
Our Founders
PAUL & STEPHANIE JARRETT
While running the 2011 San Francisco Half Marathon, Paul and Stephanie Jarrett had the idea to launch a vitamin Subscription Box to help people live healthier. Since then, Subscription Boxes have been recognized as an industry with more than 3,000% growth. In 2016, Bulu created its “Turnkey Subscription Box Solutions” division to partner with select companies who want to launch Subscription Box programs.
BRANDS WE WORK WITH
WHAT CAN A SUBSCRIPTION BOX PROGRAM DO?
It's not enough anymore just to give consumers what they're looking for, if they know what they want they can get it with a click any time. To get a consumer excited, you have to offer something they're not expecting and subscriptions are an ideal instrument for surprise.
— Subscription Businesses Are Exploding With Growth, Forbes.com
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MULTIPLY YOUR GROWTH WITH A SUBSCRIPTION BOX
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